Paid and organic leak audit

Stop buying traffic
that cannot convert.

More traffic does not fix a weak buyer path. We audit campaigns, landing pages, forms, tracking, and follow-up so budget turns into qualified conversations instead of anonymous visits. Chris Hanna founded Atomic Design in Atlanta in 1996 and is accountable for this audit. The January 15, 2026 anniversary note reports 61 qualified leads in the first 30 days for the TSM Agency site rebuild. That figure is not a result of this audit.

The places qualified buyers disappear.

The audit fits companies already spending on paid, SEO, social, or directory traffic without enough pipeline.

Landing page match

Message, offer, page speed, trust proof, mobile layout, and whether the page matches the query or ad promise.

Form and call path

Minimum viable lead capture, phone visibility, failed validation, attribution, and CRM handoff problems.

Tracking truth

Whether conversions represent qualified demand, not duplicate events, bot traffic, or vanity form fills.

A spend-first action list.

We show what to fix before increasing budget.

PageLanding page problem blocking conversion.
FormLead capture or call-path issue.
TrackMeasurement gap that hides real performance.
FixNext test before scaling spend.

Named, located, and on the record.

The founder, the three offices, and the client result already published on the site.

Chris Hanna is the founder and president of Atomic Design. He started the agency in Atlanta in 1996. Engagements are owner-led. His bio is the source for that record.

Chris Hanna · Founder & President · Bio

Headquarters since 2019 is 9220 Stepping Stone Dr, Franklin, TN 37067. Nashville is served from that office. Atlanta, the founding city, is 3232 Roswell Rd NW Unit B. Rochester, since 2004, is 26 S Goodman St #4.

Three offices · Locations · Franklin · Atlanta · Rochester

Published client sites are TSM Agency, Light TN, and Custom Phenolic Labels. The January 15, 2026 anniversary note reports that the TSM Agency rebuild, for our sister company, generated 61 qualified leads in the first 30 days and deployed more than 500 pages. Fuller metric write-ups are still in production.

On the record · Case studies · Jan 15, 2026 note

Request the
traffic audit.

Send the campaign, page, or source. We will find the first leak worth fixing.