Capability proof
Machine types, materials, tolerances, certifications, industries served, gallery proof, and quote criteria.
Supplier visibility audit
Get found when buyers
search by spec.
Manufacturing buyers search by capability, material, tolerance, equipment, industry, location, and urgency. We show where your site, Maps profile, and AI visibility fail to prove you belong on the shortlist. The published manufacturing example on this site is Custom Phenolic Labels, a precision label manufacturer. Chris Hanna, who founded Atomic Design in Atlanta in 1996, is accountable for the audit. Read the founder bio.
What we inspect
The pages procurement needs before they call.
Most manufacturers do not lose only on rank. They lose because the buyer cannot verify fit fast enough.
Supplier search demand
Search terms for custom manufacturing, CNC, fabrication, labels, industrial supply, controls, and local sourcing.
AI citation readiness
Entity clarity, schema, service definitions, location signals, and content that AI systems can summarize accurately.
Output
A prioritized supplier visibility map.
You see which buyer paths need pages, proof, or conversion fixes first.
FitWhere your current content proves or fails buyer fit.
GapSearch and AI visibility gaps by service, material, and market.
RivalCompetitor proof that wins the shortlist.
PlanThe first pages and conversion fixes to build.
Who stands behind this
Named, located, and on the record.
The founder, the three offices, and the client result already published on the site.
Chris Hanna · Founder & President · BioChris Hanna is the founder and president of Atomic Design. He started the agency in Atlanta in 1996. Engagements are owner-led. His bio is the source for that record.
Three offices · Locations · Franklin · Atlanta · RochesterHeadquarters since 2019 is 9220 Stepping Stone Dr, Franklin, TN 37067. Nashville is served from that office. Atlanta, the founding city, is 3232 Roswell Rd NW Unit B. Rochester, since 2004, is 26 S Goodman St #4.
On the record · Case studies · Jan 15, 2026 notePublished client sites are TSM Agency, Light TN, and Custom Phenolic Labels. The January 15, 2026 anniversary note reports that the TSM Agency rebuild, for our sister company, generated 61 qualified leads in the first 30 days and deployed more than 500 pages. Fuller metric write-ups are still in production.
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supplier audit.
Send your company and market. We will identify the fastest useful visibility gap to review.
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