This Cookie Policy explains how Atomic Web, Inc., doing business as Atomic Design (“Atomic Design,” “we,” “us,” or “our”), uses cookies and similar tracking technologies on atomicdesign.net (the “Website”). It complements our Privacy Policy, which provides more detail on how we handle personal information generally.
For questions, email hello@atomicdesign.net.
01What are cookies?
Cookies are small text files that a website stores on your device (computer, phone, tablet) when you visit. They allow the website to recognize your device on subsequent visits, remember your preferences, and collect information about how you use the site.
Beyond cookies, similar technologies — including web beacons, pixels, tags, scripts, fingerprinting, and local storage — perform comparable functions. In this policy, “cookies” refers to all of these technologies unless otherwise noted. Pixels and tracking tags from third parties (such as Meta Pixel and LinkedIn Insight Tag) are treated as targeting and advertising cookies and are subject to your consent and opt-out preferences.
First-party cookies are set by us (atomicdesign.net). Third-party cookies are set by other domains (such as Google, Meta, or LinkedIn) when their content or scripts are loaded on our site.
Session cookies expire when you close your browser. Persistent cookies stay on your device for a set period or until you delete them.
02Categories of cookies we use
We group cookies into four categories based on what they do:
Strictly necessary cookies
These cookies are essential for the Website to function and cannot be disabled through our consent tools. The Website cannot provide the services you've requested without them. The legal definition under EU law is narrow — only cookies whose absence would prevent the service from working qualify.
Examples: Session identifiers (for the Website to function), security tokens (CSRF protection), and cookie consent preference cookies (to remember your consent choices).
Functional cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences, language, or region. They are not essential, but they make the Website work better for you. If you disable them, certain features may not work as expected.
Examples: Preference cookies, language selection, region detection, video player settings.
Analytics cookies
These cookies help us understand how visitors interact with the Website — which pages are visited, how long visitors stay, what content performs best, and where visitors come from. We use this information to improve the Website. The data is generally aggregated and de-identified, but combined with other information it may identify you.
Examples: Google Analytics 4 (_ga, _ga_*), Microsoft Clarity, Hotjar, internal analytics counters.
Targeting and advertising cookies
These cookies track your activity across websites to build a profile of your interests and serve ads relevant to you. They are usually set by third-party advertising networks. Under California law, our use of these cookies may constitute “sharing” of personal information for cross-context behavioral advertising — see Section 5 below for your opt-out rights.
Examples: Google Ads conversion tracking, Meta Pixel (Facebook/Instagram), LinkedIn Insight Tag, retargeting pixels, social media share/like buttons.
03Cookies currently in use
The cookie table below reflects the cookies in use at the time of our last update to this policy. We update this table when we add or remove tracking tools. For a real-time view of cookies on your current session, from our footer.
| _ga, _ga_* | Google Analytics 4 | Distinguishes unique users and sessions, measures site usage | Up to 2 years | |
| _gid | Google Analytics | Distinguishes unique users | 24 hours | |
| _gcl_au | Google Ads | Conversion tracking and attribution for Google Ads | 90 days | |
| _fbp | Meta Pixel | Tracks visits across websites to deliver targeted ads | 90 days | |
| fr | Meta | Delivers a series of advertisement products | 90 days | |
| li_sugr, bcookie, lidc | LinkedIn Insight Tag | Tracks visits for LinkedIn ad measurement and retargeting | 3 months to 2 years | |
| _clck, _clsk | Microsoft Clarity | Session recording and heatmaps for UX research | 1 year | |
| _hjSession* | Hotjar | Session identification for behavior analytics | 30 minutes to 1 year | |
| __hssc, __hstc, hubspotutk | HubSpot | Visitor identification and CRM integration | 30 minutes to 13 months | |
| cf_clearance, __cf_bm | Cloudflare | Bot mitigation and security | 30 minutes to 1 year | |
| Cookie consent preference cookie | Atomic Design | Records your cookie consent preferences | Up to 12 months |
Tip: click any column header to sort the table.
04How to manage cookies
You have several ways to control cookies:
Our cookie preference center. When you first visit the Website, you'll see a cookie banner where you can accept all, reject non-essential, or customize your choices by category. You can change your choices anytime by clicking the link in our footer.
We retain a record of your cookie consent choices for up to 24 months from the date of your most recent interaction with the consent banner. You can withdraw or modify your consent at any time.
Browser settings. Most browsers allow you to control cookies through their privacy settings — including blocking all cookies, blocking only third-party cookies, or deleting existing cookies. Specific paths vary by browser and version. Search “cookie settings” in your browser's help documentation for current instructions. Note that blocking strictly necessary cookies will break parts of the Website.
Global Privacy Control (GPC). GPC is a browser-level signal that tells websites you want to opt out of the sale or sharing of your personal information. Atomic Design honors GPC signals for users in jurisdictions whose law recognizes them, including California, Colorado, and Connecticut. If you have GPC enabled in your browser, we will treat it as an opt-out for that browser and device. Learn more at globalprivacycontrol.org.
Mobile devices. Most mobile operating systems offer settings to limit ad tracking — on iOS via App Tracking Transparency, on Android via Google's advertising ID controls.
05Your opt-out rights
California residents (CCPA/CPRA)
California residents have the right to opt out of the “sale” or “sharing” of personal information, including data collected through advertising and analytics cookies. Although we do not sell personal information for monetary consideration, our use of certain advertising and analytics tools may constitute “sharing” under California law.
To opt out:
- Click in our footer and disable “Targeting and advertising” cookies
- Enable Global Privacy Control in your browser (we will honor it automatically)
EEA, UK, and Switzerland residents (GDPR)
If you visit the Website from the European Economic Area, the United Kingdom, or Switzerland, we will request your consent for non-essential cookies through our cookie banner before any non-essential cookies are set. You can withdraw your consent at any time through the cookie preferences link in our footer. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
Residents of other US states with privacy laws
Residents of states with comprehensive privacy laws (Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Tennessee, Nebraska, New Hampshire, New Jersey, Maryland, Minnesota, Indiana, Kentucky, Rhode Island, and others) have rights to opt out of targeted advertising and the sale of personal information. The same controls described above apply.
Opt out from specific advertising networks
You can opt out of certain ad networks directly:
- Google Ads: adssettings.google.com
- Meta (Facebook/Instagram): facebook.com/ads/preferences
- LinkedIn: linkedin.com/psettings/advertising
- Digital Advertising Alliance (industry-wide opt-out): optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
- European Interactive Digital Advertising Alliance: youronlinechoices.eu
06Third-party providers
Some of the third parties that may set cookies through our Website have their own privacy and cookie policies:
- Google (Analytics, Ads, Tag Manager): policies.google.com/privacy
- Meta (Facebook, Instagram): facebook.com/privacy/policy
- LinkedIn: linkedin.com/legal/privacy-policy
- Microsoft (Clarity, Advertising): privacy.microsoft.com
- HubSpot: legal.hubspot.com/privacy-policy
- Hotjar: hotjar.com/legal/policies/privacy
- Cloudflare: cloudflare.com/privacypolicy
We are not responsible for the privacy practices of these third parties. Review their policies to understand how they handle your information.
07Do Not Track
The Website does not currently respond to “Do Not Track” browser signals — a widely recognized standard for DNT has not been established. We honor Global Privacy Control signals instead, as described in Section 4.
08Children
The Website is not directed to children under 13. We do not knowingly use cookies to collect personal information from children under 13. For California residents, we do not knowingly sell or share personal information of consumers under 16 without the affirmative consent required by California law.
For visitors located in Maryland, we do not use targeted advertising cookies to track individuals under 18 in compliance with the Maryland Online Data Privacy Act.
09Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the law, or our practices. When we do, we'll update the “Last Updated” date at the top. For material changes, we'll provide additional notice — such as a banner on the Website or, where required, individual notice.
10Contact us
Questions about this Cookie Policy or our use of cookies:
Phone: (585) 271-8661 (Rochester, NY) · (615) 988-7022 (Nashville & Atlanta)
Mail:
Atomic Web, Inc.
Attn: Privacy
9220 Stepping Stone Dr
Franklin, TN 37067