SEO & Search Engine Optimization

Rank on page 1 in search engines for your keywords and drive targeted traffic to your website.

Seeing is believing

You need to believe that the web is the most significant marketing tool ever created. Once you give in to this, you will give your online marketing efforts the resources and budget they deserve.

  • Rank on page one for a variety of your valuable keywords.
  • Integrate design, programming, and content for best results.
  • Improve on a regular basis by testing, tracking and continually adapting.

What is Search Engine Optimization, or SEO?

What is Search Engine Optimization? Search engine optimization, Internet Marketing or SEO, is the science of increasing traffic to your website. It is the tactics you implement to rank higher in search engines.

Although we don’t’ know everything crawlers take into account to rank a site, there is still a good deal we can control to achieve top rankings. Appearing in the top three for a primary search term can be worth its weight in gold for your businesses bottom line.

SEO focuses on organic or natural ranking on the search engines. Appearing on page one is achieved by making changes to the content and linking structure of your site, as well as external factors that influence rankings in Search Engine Results (SERP’s). It is a significant part of Internet marketing. Web programming, usability design, sales and your industry are all parts of the equation. Creating a website that delivers first page results organically, will assist you in achieving revenue goals. With SEO, you don’t just get more traffic; you get more conversions. Your customer acquisition cost goes down and your customer retention rate and lifetime value go up.

Search Engine Optimization -SEO

Ranking well for targeted keywords on the major search engines like Google, Bing, and Yahoo is not an easy task. Many companies sell Internet Marketing Services, but most of them don’t even rank themselves for competitive terms.  Atomic Design believes that “the proof is in the pudding.” Shouldn’t a company that claims to perform Search Engine Optimize (SEO) services at least rank well for its keyword terms?

Simply put, a holistic SEO approach delivers better results. Starting with your keywords and in-depth competitor analysis, proceed to create content-rich websites and end with the proper submission of your new site to the search engines or directories. It is everything in between that is where we achieve front-page results for you. Without competent search engine optimization services, you will never achieve first-page ranking results.


SEO is by far the best long-term marketing strategy that website owners prefer. Here is why.

  • SEO as an online marketing discipline that focuses on improving a website's visibility on the search engine. The three most fundamental facts about SEO are
  • SEO is meant to improve traffic to your website, thus makes it easier to sell if you are using the internet as your main point of sale
  • Implementing great on-site content will not only help you rank but satisfy the needs of your site visitors, increasing your conversions.
  • The right use of keywords is the basic foundation of increasing TARGETED traffic to your website effectively.

Why do you need an SEO Company?


SEO is cost effective, scalable, and delivers measurable results. 75% of search engine users don’t look past the first page of results during a search. If your company isn't listed on the first page, you’re suffering a large opportunity lost. Your website traffic will exponentially increase as you begin to rank higher in search engines for your targeted keyword phrases.

SEO is a Constantly Evolving Industry

SEO is a process that involves continued monitoring and adapting to algorithm updates. Our team of SEO specialists achieve results for our clients by continuously learning and adapting to changes in the industry. View case studies on our most notable accomplishments.

SEO gets quantifiable results

An experienced SEO company takes an extremely targeted approach to Internet marketing. They sit down with you to get an understanding of your target audience, the keywords you’d like to rank for, and what your company is trying to accomplish. This information is then used to create a custom SEO strategy, incorporating the necessary elements of search engine optimization.


1   352% User Increase

This company came to us after performing SEO for a couple of years with results that were less than steller. Within 90 days we had more than doubled their targeted traffic, and it kept going up!

2   Improved Analytics Across the Board

How do we know our SEO services drive targeted traffic? Because of sessions, page views and goal conversion rates all increasing.

3  From 0 to Globally Ranking Industry Leader In ONE Year

A well-funded startup knew it needed more than their sales team to generate leads. That is when they turned to us to get them ranking globally for targeted keywords. The results speak for themselves and this company is thriving.

4  More Conversions

How are your website conversions? Do you even measure them? If you Google average website conversions you will see they are typically 2.3% - 5.3%. Targeted organic traffic leads to higher conversion rates.

SEO Process



  • Competitor Analysis
  • Landscape Analysis
  • Discuss
  • Research
  • Understand
  • Analyze



  • Establish Your Brand
  • Citations
  • Press Releases
  • Social and Web 2.0
  • Value Content



  • Technical website fixes
  • Content optimization
  • Website structure
  • Funnels
  • Speed
  • Mobile



  • Analytics
  • Review
  • Goals
  • Revisions
  • Repeat


Top SEO Tools

There are hundreds of SEO tools available, some of which are free. These tools or software can help you choose the right keywords, easily audit and view all of the pages on your website, monitor competition, and track your keyword rankings and website visitors. We feel that there is no perfect application so you may want to sign up for some free trials, which most SEO tools offer, and see which works for you.


SEO Case Studies 2018

Why Online Marketing?

As research, news, communications, and commerce shift from print applications to online networks, it is becoming increasingly important to drive relevant traffic to your website with search engine optimization. Don’t just wait and hope for customers to find you, drive targeted traffic to your site with our comprehensive online and traditional marketing solutions. Our dedicated team of marketing experts works to give your business the most significant chance of success.

  • You don't just get more traffic; you get more conversions
  • Your customer acquisition cost goes down
  • Your customer retention rate goes up
  • Your customer lifetime value goes up

While social media can also bring you the clients you need to your website, SEO maintains your online presence effortlessly, and you will eventually advertise your services on Google for free. As an industry professional, you need to generate leads to your services as effectively as you possibly can. When people search for the goods or services you are selling online, SEO will improve the chances of the potential client landing on your website.

SEO Provides A Greater Return On Investment

Traditional outbound marketing techniques – including direct mail, print advertising, and telemarketing – are becoming less effective. Buyers are not only finding ways to tune these messages out, but more importantly, they now can evaluate the products and services they need on their own.

As a result, businesses are transforming their marketing efforts to online programs that allow customers to find them. Companies that more aggressively do this are capturing leads more effectively and in more significant numbers. Given the digital nature of online marketing, the marginal cost per customer acquisition is typically close to zero, meaning that your investment in search engine optimization will continue to yield greater economies of scale as time goes on.

Who benefits from Internet marketing and SEO services

We have yet to find a client that did not benefit from being on page one of a search engine. When done correctly, Search Engine Optimization (SEO) has the potential to give you the most return on your investment, when compared to any other form of marketing.

To see how quickly your website can be found, go to your favorite search engine (Google, Yahoo! Or Bing), and type in the keywords you want potential customers to see. While doing this exercise, consider the fact that the World Wide Web contains more than 25 billion pages and one trillion unique URLs.

Will your customers be able to find you?

Based on a thorough understanding of your industry, your goals and budget, our SEO consultants will work with you to develop and implement the most appropriate search engine optimization plan to promote your website.

If you don't already know why you need SEO services, here are some reasons:

  1. More than 80% of the web site visitors come from the search engines
  2. Search engine users hardly ever go beyond the second page of search engine rankings
  3. It's estimated that top 30 search results receive 90% of search traffic
  4. Over 81% of Internet consumers rely solemnly on search engines to locate and buy goods or to research many decisions
  5. An advertising campaign on the Internet is relatively cheap in comparison with other forms of media advertising

Advantages SEO

SEO is the best long term advertising solution for your online presence practice and here is why.

  •   You are visible.

    This means you stand a better chance of getting a client who decided to use the search engine to look for your services.

  •   It is cost effective.

    The advantages of SEO far outweigh the costs. Granted, brand visibility is crucial to any thriving online business. Outsourcing SEO services is actually not an expensive service to use as a marketing strategy.

  •   Easier website navigation.

    Search Engine Optimization has been designed to assist your target audience to get the most important and relevant information from a simple search. When you utilize the service, you are not only generating leads but also increasing the website's usability, effectiveness and ease of navigation.

Why Is SEO The Most Effective Form Of Marketing?

You Improve your Chances of Landing Clients
Regardless whether you are doing social media advertising or through your website, chances are you'll still need to increase chances of getting people to your point of sale. Also, chances that a client with no existing online presence connection will go online and search for online presence firms are quite high. SEO will ensure your business will not end up being a needle in a haystack. 

SEO Creates More Leads
It's a guarantee that SEO will create leads directly to your website. By orienting a potential client's keywords to the content on your website, you'll already be forming a network between you, your potential client and the internet.

The Popularity of the Search Engine
Google is the most visited website currently, by far, actually. This means most web navigation can be traced back to the search engine. Optimizing your content with the engine will work in your favor to increase the chances of landing clients.

Sustainable Online Marketing Advantage
The initial cost of doing SEO is the real headscratcher. But once you have enough leads and traffic that alone will pay for itself in clients and traffic. Compared to other advertisement media, SEO is the most sustainable as your business increases in popularity with time. When the magnitude of audience increases, you will not need to spend a fortune doing SEO.

New Competition Will Need To Catch Up
That new start-up will need to play catch-up when they choose also to start using SEO. Your business will always be steps in front of any other up and coming business.

Compared to the other advertising media, SEO takes time but once you are up and running, anyone new will be below you. Your already existing leads give you a competitive edge to leverage against competition.

Where Do I Start with SEO?
If you have a website, you are closer than you think to online visibility. If you do not have a website, you will need to create one. Once the website is up and running, you are ready to start increasing your online visibility, and potentially source more clients and improve your earnings.

Getting Started is easy - reach out to us.


Top 10 Reasons You Need SEO

1 Better User Experience

By the time you are through orienting your content with the search engine, well enough to achieve first-page ranking, you'll have cracked the code that is quality, trustworthy and useful content.

A combination of these factors translates to better user experience. Better user experience means more traffic to your website. More traffic obviously means the search engine trusts you enough to rank your web page high. A better ranking means the SEO on your website is working.

2 93% of all web traffic comes from the search engine

Research shows that almost every visitor to your website found the content on your website through the search engine. Google, Bing, Yahoo and the like. Google accounts for 63% of this traffic.

So, it goes without saying you’ll need to be visible on the search engine to stand any chance of getting visitors to your website. The answer to your content showing up on the first page of Google? Simply SEO.

3 People Trust The Engine More

Granted, there are obviously other ways of getting people to your website. You can use social media advertising, back linking and generally using outbound leads. But based on what various data and research companies are saying, you stand a 14% chance of getting people to buy what you are selling if you use SEO, compared to the 2% from outbound leads.

That actually makes sense because someone who needs to find or buy something will look it up. Clicking on an ad they bumped into while doing something else accounts to impulse buying which doesn’t happen very often.

4 SEO enables you to rank in local searches

If you are starting a local online business that focuses on a certain area, it is critical that you rank based on that location. Say you are selling plumbing services in New York City. There are probably people looking for plumbing services in New York City and they’ll search for exactly that, including location.

Google will pick up on sites that focus on those exact keywords, ‘’plumbing’’ the service and ‘’New York City’’ the location. It will filter out the millions of plumbing websites and focus on the ones that specify location, reducing that number to tens, or hundreds. SEO enables your website show up on local searches. 

Again, research shows that 50% of smartphone users who look up stores based on location, visit a physical store that same day.

5 Marketers endorse SEO

Internet users attribute most of their success to SEO. Doing search engine optimization enables you to use all the weapons in the arsenal to shoot up your content’s ranking. Research suggests that over 60% of marketers derive success from SEO.

Of course, marketers are the heart and soul of the success of any business. So, with the stamp of approval from the horse's mouth, it's quite clear that SEO does work as far as marketing is concerned.

6 SEO Improves Reputation

People tend to trust businesses and websites that rank very high. If you consistently rank high for a particular keyword or niche, people will perceive you as a major industry player gaining respect and reputation in the process.

If you correctly use SEO to rank high on the search engine, it will be easier to sell your product. Even 2nd or 3rd on the list is sometimes good enough, first page being the cutoff. 

7 SEO is easier

Compared to other sources of traffic including email and social media marketing, SEO is actually quite easier and less hands-on. Once you optimize a page, you’re free to sit back, relax and watch it rise the ranks purely on merit other than advertising it.

Comparing that automation with marketing the page several times on social media or through email, I would definitely choose SEO. Remember, people don’t like ads, including those that show up on your social media feed or email inbox.

8 Most people look up something before buying

Most people, including me, look up something on the internet before going to a physical store to buy it. For example, if I’m in the market for a new phone, I’ll want to know how much it costs, maybe read a couple of reviews about it and see what else is out there.

Based on that idea, if I’m a website owner, I’ll want to make sure my business ranks high on the search engine using SEO.

9 Searching is the number two online activity

Someone who barely uses the internet will open a browser to either send or check on emails, or look up something on the search engine. Email leads the pack with 92% of users, followed by the search engine with 89%.

Simply put, your visibility on the search engine will determine the success of your online business. Appearing on the second page of Google is just not good enough. You’re virtually invisible.

10 It works

SEO simply works. It’s a process that is designed to pay off when done correctly. You’ll probably need an experienced expert if you are starting and want your business to take off as soon as possible.

The worst part about not using SEO to rank well is that almost every other website owner who is serious about ranking and actually does rank uses SEO. You’ll not have the competitive edge if you choose not to use SEO, simply because the ones that stand out are actually SEO friendly.

How To Choose An SEO Company


When deciding on a professional and accomplished SEO there are many factors you should consider including (click,+ AND -, on each question to see our answers):

. Do you follow best practices?

An established agency will only follows best practices. We are followers of Google Webmaster Guidelines and attend industry conferences regularly. If we have questions, we ask Google and industry-leading experts directly.

. How long have you been in business and how long have you been providing Internet marketing services?

Everyone says they do SEO but only a few local companies do it well. We have been in business since 1996, creating websites since 1997, and performing online marketing since 1999, before it even had a name. We noticed sites were showing up when we performed searches and figured out how to get our clients to rank. We were around during the early days of Search Engine Optimization and continued to provide proven results over a decade later.

. What is your process or philosophy?

Our philosophy is one of following best practices and implementing a sound foundation. We do not implement gimmicks or the latest trends, and we do not recommend services that we do not feel will be a measurable success for you. To learn more about our process, we welcome you to visit additional pages on this site.

. What are your core services and what additional services do you provide?

Our core service is Internet marketing. All of our additional services complement online success and include website design, programming and branding services.

. Do you have case studies and success stories?

Absolutely. Please visit our case studies and testimonials section to learn more.

. What kind of results do you expect and in what amount of time do you hope to accomplish quantifiable results?

Every industry is different, and there is no one answer. Once an initial SEO analysis has been performed, we will be able to provide you a customized solution and answer. Variables include how competitive your market is, what you are selling, how far a reach you need (individual city or global), your current status, and other essential factors. Every campaign we implement shows results in 90-120 days.

. How do you measure Search Engine Optimization success and track results?

Our Online Marketing services include comprehensive reporting and consulting.

. Are you truly an online marketing company or an ad agency or design studio performing these services as a value ad on?

Atomic Design is indeed an online marketing and SEO company. We have seen many companies come to us who have hired SEO services from an IT, Graphic Design, Advertising agency, or traditional marketing company, and received no ROI and seen no real improvements in anything of value. You wouldn’t go to a window tinting shop to fix your brakes so why would you hire an ad agency to manage your Search Engine Optimization?

. What is your SEO experience with local, national, and global campaigns?

We have SEO experience and success in all three. We can achieve top rankings for small or local companies as well as those seeking a global presence. Please visit our case studies for success stories.

. What is your communication process and how will I know what exactly you are doing, and do you provide explanations for your recommendations?

Atomic Design does not have project managers. You communicate directly with the SEO expert implementing your campaign. Communication is as often and as information, as you require.

Many clients have more meetings during the beginning and reduce the number of hours once results are seen and trust established. Phone, emails, and in-person communications are all encouraged, whether they are weekly or monthly. We believe in full disclosure; action plans and previous month reporting are provided monthly. There is always a method to our madness, and explanations will be offered for all recommendations.

SEO Tips

The web is relatively young. Online marketing did not become accepted by the mainstream until the last ten years. With traditional marketing methods transitioning to the online world many agencies are jumping on the online marketing bandwagon. Everyone claims to perform these services, but only a select few do them well.

  • No company or individual can guarantee number one ranking (as per Google's webmaster support). Their in particular local company that claims to the “only one who can make this guarantee.” Beware of anyone who does.
  • Ignore SEO’s that send you email solicitations. “I visited your website and noticed that you are not listed in most of the major search engines and directories..." Yes, we receive these too.
  • Google the company for their top terms and see where they rank.
  • Beware of companies that do not distinguish between paid raking or ads and organic ranking or actual search results.
  • Operates with multiple aliases or WHOIS info
  • Avoid companies that focus on listing you for obscure, long tail keyword phrases that you would easily be able to rank for without their help.
  • The SEO can talk the talk and has plenty of time to flaunt their expertise but have no real past success for themselves or clients, active referrals, and have no case studies.

More About SEO

Research shows that if you've never gone past the first page of Google while looking up something, you are among the 75% who also don't.

Actually, nearly half of these people don't know a second page exists!

That means if your website or blog doesn’t appear on the first page of search results, you stand a 25% of your website showing up, let alone a person clicking on it.

But there's always a workaround, provided you are ready to do what it takes to achieve first-page ranking, better yet at the top of the pile.

The best part is, you can rank number one without advertising your content on Google. Sounds doubtful, right? Wrong!

Let us explain.

There are currently over 1.5 billion websites and the number growing by the day.

A search engine user comes across a diverse range of websites on the web, and probably tens or hundreds of sites in that specific niche.

Search engines display over 100 pages in your results that’s relevant to the keyword a user is searching. One after another if the information a browser is searching for does not show up on the first page of a search engine results page, chances are you won’t get the traffic you need to make your website profitable.

Advertising for free on Google? No. I’ll just pay my way up there.

You are probably thinking why I mentioned earlier that SEO is basically advertising on Google for free. Well, Google will happily take your money and rank your page up high. But research shows that 70%-80% of users completely ignore advertised search results.


No matter how much money you spend on marketing your website, taking shortcuts is proving detrimental and could hurt your reputation. It just doesn’t pan well with people out there. There’s a hint of desperation.

That’s why you need the art and science that Search Engine Optimization.

Why is SEO so important?

Most of the pages highlighted on the top are customarily perceived to have all the details a searcher wants.

Therefore, if you own a blog or a website, you should aim for attaining not only the first-page spot but also one of the top places on the first page of a search results page. Search Engine Optimization (SEO) becomes relevant at this the point.

Just from the name, SEO is a means of maximizing the flow of audience to your website in search engines.

Paid Versus Organic Search Results


Organic search results take most of the search engine result page which typically include Web page listings that hold information closely related to the words of a searcher.

Two sections of content show up for every website in your search results. In every listing, there is a heading which is know as a title tag, below it is the link directing you to that page followed by a summary of what you will encounter on that page, also known as a meta description.

Components of a Website Listing

Let’s get technical a little bit. I’ll try and be as basic as possible.

In every listing, there is a heading which is known as a title tag, below it is the link directing you to that page followed by a summary of what you will encounter on that page also known as a meta description.

The title tag and the meta description combine to form a meta tag. A meta tag is a coding language referring to an HTML tag that gives information to the search engines about a specific website.

Meta tags commonly contain keywords or phrases notifying search engines to include your website's content in the search results for the users who will be requesting the related information.

The title tag and the meta description combine to form a meta tag. A meta tag is a coding language referring to an HTML tag that gives information to the search engines about a specific website.

Meta tags commonly contain keywords or phrases notifying search engines to include your website's content in the search results for the users who will be requesting the related information.


This is the most crucial element because it holds the title of your webpage. Successful website owners pay attention here by incorporating keywords of the content of their websites. The keywords in the title tag outline the words or phrases that best describe the contents of the page.


It is one or two sentences that explain the nature and purpose of the contents of that particular page. The depth of this element is recommended to be 150 – 165 characters. Meta description gives merely a summary of the web page to a searcher.

Why are Meta Descriptions So Important?

Search engines frequently use the contents of a page to generate its index. Metadata is a sub-constituent of the content you write on your site that is primarily responsible for indexing process.

You should not disregard integrating well-written meta tags during the creation of your web page. A promising page should include suitable keywords and the right description to increase its ranking in the search results.


Metadata does not have a direct influence in search engine rankings, but it's significant to provide an index for your web page and explain what that page is all about in the search engine results page. Therefore, the time you spend on developing metadata will deem valuable when an excellent meta description yields your site a significant number of clicks on your search listings.

As aforementioned, search engines show your website in the results page by following your index. An algorithm developed by a particular search engine governs the order in which that search engine lists the web pages in the result page.

For instance, Google changes its algorithm after every 48 hours, and no one knows how the algorithm functions.

Therefore, the professionalism of SEO aims at fitting your website to Google’s algorithm. It takes skills to be effective because this algorithm is always changing and has remained a secret.

SEO comes in handy by studying the essential factors focused on Google’s algorithm.

SEO experts have categorized these factors into two parts


These factors are sub-divided into two primary categories and include:

  • The technical issues which involve the quality of your code.
  • The textual issues encompass the structure of your site and text (use of words).

These factors include the prospects of the links directed towards your site. The more your link is incorporated into other sites relevant to your website the higher the chances of you ranking top in the search engine results page.

Is SEO Considered Marketing?


Yes, and no. Well, there are two types of listings in search engines, that is, the non-paid (organic) and the paid listings. SEO mainly deals with the organic (natural) listings and directs more traffic to these listings hence creating a higher chance of people finding the information on your website.

The paid listings also known as ads are usually at the top of search engine result pages. Search Engine Marketing (SEM) deals with the paid listings only.

Should SEO Be Part of the Web Design Process?

What is the point of having an eye-catching, creative, classy website that no one visits? It is like building a house with no attention to the cables and the drainage system then you later come and damage the walls and repairing. This is just plain stupid, right?

SEO should not be a quick fix after the website is done. It should be part of the web designing. The web designer is in pole position to know exactly what is needed for a website to rank highly, therefore, he should have in mind the audience and what exactly search engines require.

When a company or a business is creating a website, they are doing it to get known; they want to be top of the list in search engines. After all what are websites if not marketing tools meant to create a business. No one wants a website that is on the second page. It is no use creating one that will require someone else to come and fix it. Many people think it is the website that is a problem and even asks for new websites without knowing that SEO is the missing factor.

What happens when a website is created, and an SEO consultant is brought in? He comes in, changes the URL, the title tag, plays with keywords, he practically alters what a web designer had done almost like a make-over which is an extra cost to the client.

So, next time you hire a web design company to build you a website, or you are making one yourself, incorporate SEO during the design and content phase.


Should SEO Be Part of the Web Design Process?

What is the point of having an eye-catching, creative, classy website that no one visits? It is like building a house with no attention to the cables and the drainage system then you later come and damage the walls and repairing. This is just plain stupid, right?

SEO should not be a quick fix after the website is done. It should be part of the web designing. The web designer is in pole position to know exactly what is needed for a website to rank highly, therefore, he should have in mind the audience and what exactly search engines require.

When a company or a business is creating a website, they are doing it to get known; they want to be top of the list in search engines. After all what are websites if not marketing tools meant to create a business. No one wants a website that is on the second page. It is no use creating one that will require someone else to come and fix it. Many people think it is the website that is a problem and even asks for new websites without knowing that SEO is the missing factor.

What happens when a website is created, and an SEO consultant is brought in? He comes in, changes the URL, the title tag, plays with keywords, he practically alters what a web designer had done almost like a make-over which is an extra cost to the client.

So, next time you hire a web design company to build you a website, or you are making one yourself, incorporate SEO during the design and content phase.

Getting Started is easy - reach out to us.


Internet Marketing & On-Site SEO

What are the Basics of Onsite SEO?

This is how to get your website noticed by increasing the traffic. It is all about optimization of the elements in your website.

This leads to a webpage that is well understood with relevant elements to a search engine. The relevance of your keywords is what matters for your website to stand out.

To achieve Onsite SEO, you have to get your keywords right. Check the keywords mostly used by competitors and create phrases using them. Use the keywords in your web pages.

Be careful not to overdo it lest search engines learn that you are trying to manipulate them.

For successful onsite SEO the following factors are key:

  •   Page content

    what a webpage contains is what makes it warrant that top three spot on the search engine. The content has to be top quality and exactly what the user wants. Good content should have links as well as have a high demand.

  •    Title tag

    this is what search engines display when your website appears on them. This is what the user will see before clicking on the link. It is the make-or-break- factor that determines if the user will click on it. It has to stand out and be unique and have the right wording if he is going to click on it. It should tell the user exactly what your website is all about. This is where websites fail: if the title tag is not captivating, the user scrolls past it even if it has the highest rankings.

  •    URL

    there are tons of websites with URL that do not make sense. The search engine can hardly tell what this site is about other than it has titles. An ideal URL should clearly show the hierarchy of the information in the web pages. This helps search engines understand the importance of a webpage and the more relevant, the higher it ranks.

  •    Crawl Error Resolution

    You have to find a way of dealing with crawl errors which are not good for users or search engines. The best way is to redirect them with 301 or 302 redirects.

Website Content And SEO


Did you know that improving the quality of the content on your website is known to increase traffic by nearly 2000%? Well, that’ how powerful content is. So, how does combining SEO and quality content, more specifically written material, or words, improve site ranking?

For your videos and images to show up on the search engine, they have to be indexed by the search engine. Google, for example, uses GoogleBot, a robot that identifies words in the content of your website and uses them while issuing search results to users.

So, you’ll need words, even if your website primarily deals with images or videos. But more on that later.

The percentage of the effect of written content to build up a better ranking for your site constitutes to up to 90%. The textual aspects of your site as mentioned above are the on-page factors that the search engine’s algorithm considers during the listing of the web pages in the search results.

It is essential that you create SEO and user-friendly content to optimize the probability of your site to be visible quickly. Content SEO has always been at the core of a prosperous website. It is vital that you learn how to optimize your content correctly.

But how do you know what words to use to improve your chances of ranking high? Two words. Keyword Research.

Why Is Keyword Research So Important?

Keyword research is the foundation of SEO. It refers to the investigation of a wide-ranging list of keywords you wish to be ranked.

There has to be a strategy for finding the list of keywords during keyword research. Keyword strategy is the tactic you use in the process of keyword research which explains the language you are going to use to your audience.

It is not advised to focus on one keyword or one key phrase to maximize traffic because a set of keywords are the basis of all searches in marketing.

There are three crucial questions you should ask yourself when you are strategizing in keyword research. That is:

  1. What keywords do you want to associate with your content?
  2. How many keywords do you want to use?
  3. What is your long-term plan for keywords?

How Does a Keyword Help You?

The visitors who come to your site all begin with typing a few words into the search box. The type of keywords you use on your website will determine the kind of visitors you want to come and view your domain.

Thorough keyword research will help you figure out your market's keyword demand and finding out more about your potential customers.

SEO is not always about getting people to access your site, and it emphasized getting the right kind of visitors. Proper research on keywords will help you to predict the shifts in demand and be able to tackle the issues generated by the ever-changing market conditions.

The ultimate goal of keyword research is to assist in knowing the suitable the products, services, and content you’re your target visitors are actively seeking. Keyword research involves a vast set of disciplines similar to understanding the behavior of consumers.

In this case, comprehending what motivates a consumer to be impressed with what you are selling is the core of determining the appropriate keywords or key phrases.

The Value of a Keyword

The keyword research process requires you to determine the worth of the keywords you are going to use in your content. There are keyword research tools that can help you generate the keywords that your visitors frequently type into search engines. But then, these tools don’t give the procedure of increasing traffic to your website.

Keywords drive everything and can make or break your campaign. Target terms that are too broad and you won’t see enough traffic to make all of your efforts pay off. Choose phrases that are too competitive, and you will never rank in the top results.


How to Choose Keywords For SEO

Understanding the objectives and purpose of your website is one way of identifying the value of your keywords. Here are simple steps that sum up the necessary process of assessing the value of your keywords.

1 Brainstorm

You should brainstorm by asking yourself these questions;

  • Is the keyword related to the content on your website?
  • If searchers type that particular keyword in the search box, will they find what they are looking for on your site?
  • Will the searcher who is now a visitor to your site be happy with what they see?
  • Is the outcome of this traffic beneficial in obtaining your website goals?

2 Find out about your competition

If the chosen keyword is affirmative to the above questions, you should proceed by pointing out the websites that already rank for your keyword. This technique serves as a way of giving you an insight of the competition you are facing and the difficulty of gaining traffic to your website. When you find out that there are paid-listings associated with your keyword, it will mean you got yourself a high-value keyword.

3 Purchase test traffic for the keyword

You can opt for buying a sample campaign for the keyword if your website doesn't rank for that keyword. You can buy Google AdWords tool for Google which will help you choose "exact match" and direct the traffic to the related web page on your site. From there then you can track impressions and determine the conversion rate over the course of at least 200-300 clicks.

4 Interpreting the value of your keyword

Finally, you can now use the data you’ve collected, to find out the exact value of each keyword. Sadly, you can’t do that on your own. Fortunately, thanks to a few genius minds out there, we have tools that help you know what keywords to use, and they are known as Keyword Research Tools.



Internet technology, more specifically search engine optimization can be overwhelming. Most of it is good, but some of it can be destructive, misleading and downright disparaging.

How do you know what works for you and what doesn't? Even if it works for you, how effective is it? There's so much information out there, most of it being just jargon. It's hardly a walk in the park trying to solve your SEO needs.

Does SEO Work?

Let me ask you, how did you find us? 90% or more of our leads come from search engines. You are reading this because we ranked and you were able to find us.

The shortest answer would be YES, SEO works; if you do it correctly. SEO over the years garnered a reputation for all the wrong reasons. There is a handful of people out there employing shady and heretical tactics that discredit real SEO work.

Granted, there are several ways to increase traffic to your website. How effective SEO can be is highly debatable. The truth is, the internet is ever evolving, and search engines will continuously change the factors and algorithms that determine ranking.

Fortunately, the real stakeholders will agree that the path is clearly defined if you really want SEO to pay off, as you’ll see later in this article.

Get Started on a new web design or increase your online exposure with SEO. We are here to help.